A three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. It’s a conference that both unites and transforms the industry – assembling its major leaders and players from across North America and the world. FITC Toronto transforms the Hilton Toronto into an international mecca for the digitally creative, abuzz with Creative Directors from multinational ad agencies, studio heads from Canada’s most sought-after digital production companies, the world’s most surprising digital artists, and freelancers, cultural influencers and tech lovers from all walks.
Speaker: Date & Time TBA
Marketing Opportunities with Wearable Tech: Today and Tomorrow
With all new tech comes new ways for brands to connect with consumers. With computers and smartphones we saw banner ads, email and SMS marketing, but what will be the new opportunities when we are wearing our tech. Are pop-up ads, landing pages and push notifications going to cut it? Or will we have to define a new way of working with tech that has small screens or no screens at all. From smart glasses to smart socks this session will look at the possibilities of wearable marketing today and where this is all headed in the very near future.