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Wearable Technology Monetization Summit

  • Hotel Kabuki 1625 Post St San Francisco, CA, 94115 United States (map)

SSN's "Wearable Technology Monetization Summit" is designed to show the likely paths to mainstream commercial success in both the enterprise and consumer markets. The handpicked faculty of big brands, visionaries, WT developers and experts will come together to share strategies and innovations that will drive the mainstream adoption of WT This conference will move past the hype of Wearable Technology and get down to BUSINESS...the business of MONETIZATION.

Speaker: Day 2 - April 22: 11:30AM-12:00PM

The New Rules of Advertising and Marketing in a Wearable World: Wearable Opportunities and Challenges for Marketers

With all new technology comes new ways to reach consumers and wearables will be no different. With computers and smartphones we relied on banner ads, email and SMS marketing and the use of social channels. But what are the new channels and opportunities with wearable tech. From smart glasses to smart socks this session will look at what is possible for marketers in leveraging this new wave of computing to reach an audience today and where this is all headed in the very near future. In this session we will: 

  • Why Wearables? What wearable tech can offer that other tech cannot
  • The Connected Consumer: Understanding the relationship between wearables and the Internet of Things
  • Wearable Marketing Today: What marketers are doing with wearables now for better or for worse
  • Untapped Potential: What the real opportunities for marketers and advertisers are with this new tech
  • Looking Ahead: Where this is all headed in the next three years
Earlier Event: April 12
FITC Toronto 2015
Later Event: April 30
Apps for Health